Friday, October 07, 2005



The other day I was sitting with the general manager and the VP of manufacturing from a company and we were talking about their China strategy. They are currently sourcing a couple of products from a China supplier there but two executives were thinking that they could do something more. We talked about a couple of their options and they were getting kind of excited about it. At one point I said that they needed to look at designing a sourcing strategy that (and here I switched to a poor approximation of a British accent) “goes to eleven...it needs to be one more...” The GM gave me a look like I was one Pringle short of a full can, but the VP nearly fell over laughing. “What?” he said to his GM. “You have never seen the movie?”

Maybe some of you are in the same position...some are laughing at the “it goes to eleven” line and others are ready to stop the download of this podcast and clear your hard drive. Have you ever seen the movie, "This is Spinal Tap"? Well, if you haven’t, this is going to take some explaining because this line from that movie is the basis for a great China strategy...so stick with me for a bit, if you can...

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