Tuesday, March 21, 2006



Today's installment of the China Business Podcast comes to us courtesy of the National Association of Manufacturers. Steve Ganster, the managing director of international strategy firm Technomic Asia, appeared on NAM's radio show to discuss his new book, "The China Ready Company," which he co-authored with Kent Kedl, Technomic Asia's executive director and the regular host of the China Business Podcast.

In this interview, Ganster discusses the origins of "The China Ready Company" and a tool he calls the China Readiness Assessment, which Technomic Asia has used as a starting point in developing China strategies for dozens of companies large and small.

For more information on the book or to try out the China Readiness Assessment, you can visit www.chinareadycompany.com or e-mail Kent at kkedl@technomicasia.com.

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