Wait! You're not ready for China!

Is your company a Type D? If so, you had better wait: You're not ready for China.

In this edition of the China Business Podcast, Kent Kedl discusses the China Readiness Assessment - and the significance of its results - with Jim Pentecost of Dickinson Press.

Dickinson Press recently completed Technomic Asia's China Readiness Assessment, a tool that helps Western companies determine their organizational preparedness and motivations for entering the Chinese marketplace. In a rare turn of events, Dickinson came out as a Type D company, meaning low motivation and low preparedness for the Chinese market. Kedl and Pentecost discuss the subject in greater detail in today's podcast. Enjoy.