The retail/consumer goods market in China is dramatically different than in the U.S. or anywhere else. The China Business Podcast's own Kent Kedl and 13-year China vet Matt Cooper discuss some of the specifics of hitting this much sought-after market. Kent is co-author of "The China Ready Company," and Matt been in China for years and has worked with companies such as Black & Decker, Sherwin Williams, Graco on China strategies.