Interview with Geoff Holdsworth, managing director, Asia Pacific for WD-40: Part 2

Kent Kedl of Technomic Asia brings you part 2 of his interview with Geoff. Geoff and Kent discuss finding and hiring the right people for your China operation and how to train them.

Geoff says hiring is not all that different than in other markets: Ask around with trusted partners and see who they might know and recommend. Training is a different issue, though – more complicated because national and corporate cultures are much harder to translate than language.

Geoff stresses the importance of visiting China and really getting to know the market. Walk the backstreets, he says, and dig beneath the surface. And when asked to offer one word to describe life in China, Geoff says: enlightening.